In modern times, omnichannel marketing has been the most common approach for businesses looking to grow their brand, expand their reach and increase their sales. Omnichannel marketing is the practice of marketing across multiple platforms to connect with consumers on more digital touchpoints effectively, offering a better user experience with the brand.
These channels include email, apps, social media, blogs and websites. The goal is to deliver a seamless, consistent brand experience and message across all channels, in order to generate better results.
By using omni-channel marketing, brands are able to create a coherent and consistent perception, which cultivates strong brand advocates.
Omnichannel marketing has proven to show better results for customer acquisition, retention, average order value, purchase frequency. The following channels, when used effectively, can generate immense results for your business.
Videos
If you haven’t already explored this already, you’re missing out. When compared to text-based content, videos definitely take the cake! This is especially true when it comes to selling products and services online. Consumers are watching more videos than ever before, and this has allowed businesses that have tapped into the power video a massive advantage in growing their brand loyalty and sales.
Emails
Contrary to popular belief, email is not dead. In fact, it is the best way to stay top-of-mind with customers, and it’s a quick, cost-effective way to deliver personal messages.
Did you know that email marketing generates $38 for every $1 spent? That’s an ROI of 3800%. With online e-commerce booming due to the pandemic forcing everyone to work from home, the power of email marketing simply cannot be overstated.
Another plus for email marketing: email addresses now serve as a commonly used online ID or customer verification. Many individuals now use their email address to sign up for contests, create online shopping accounts, and even continue reading certain online content. Digital marketers can use the data collected across these online platforms to create holistic customer profiles that contain a myriad of personal information — online shopping trends, frequently viewed items, and even wish lists.
Services such as GetEmail.io have also gained popularity. Offering businesses the ability to find emails of individuals working in different industries and businesses to reach out with their cold pitches and requests.
Social Media
Social media has become one of the most influential and important virtual spaces in the world where the platforms are not only used for social networking but are also great ways to digitally advertise your brand and products.
Making the whole shopping process more seamless, sites like Facebook make it easier for consumers to discover goods and buy them all on a single website.
The huge number of online users make it imperative for marketers to use as many tools as possible to reach maximum number of prospective buyers in comparison with print or television media marketing.