Introduction
In today’s world of the internet, almost everything can be made available using digital media. Brands are increasingly turning to digital marketing experts to assist them in making the shift from offline to online. Here’s when an MBA in digital marketing colleges in India comes in handy.
Digitization is changing the way organisations operate across industries, and it has also transformed the way advertising works. The demand for a new niche, an MBA in digital marketing management, has arisen as a result of the shifting digital world.
Importance of Digital Marketing
According to KPMG’s Digital First Journey research, increased internet penetration and data usage in India are expected to drive digital advertising expenditures up by 30.8 percent annually between 2016 and 2021. Digital marketing encompasses many different types of marketing, and because it is such a broad topic, there is a high demand for online marketers in India and around the world.
Digital marketing refers to the use of digital technology such as the internet, mobile phones, and other electronic devices to promote products and services. Using social media to communicate allows businesses to obtain a variety of comments from users, who in turn help the business create a better digital experience.
The Scope
You’ll have all the skills you need to be a successful digital marketer if you have a solid understanding of digital marketing management and tactics. It also assists you in starting your own digital marketing firm. After learning all of the necessary digital marketing abilities, you can work as an independent Digital Advertising consultant, helping firms grow their digital presence.
You can operate in internet marketing, search engine marketing, social media marketing, and video marketing, as well as content marketing, paid advertising, business development, etc.
According to Stat Counter Global Stats, India has the most mobile Internet usage at 79 percent, followed by the United States at 37 percent and the United Kingdom at 34 percent. As more businesses want to expand their digital marketing teams, a variety of organizations and firms across sectors are increasingly looking for competent digital marketing personnel. This leads to an increase in demand for MBA in digital marketing colleges in India.
In India, advertising agencies are the most common employers of digital marketers. Digital marketing positions are also available from independent digital marketing agencies, public relations firms, social media firms, and market research firms.
About the course
Candidates who want to enroll for a normal MBA in digital marketing must complete a three-year undergraduate program. The candidates also need to clear pan-India common entrance tests for MBA such as the CAT, XAT, GMAT, or MAT. The course costs between INR 50,000 to INR 10 lakhs each year on average. The course is structured in a two-year format with four semesters that cover all aspects of digital marketing.
List of MBA in digital marketing colleges in India
| Name of the university/college | Location | Course | Fees |
| Parul University | Vadodara | MBA in Digital Marketing & Sales | 190000 |
| ITM Business School | Navi Mumbai | Post Graduate Diploma in Management (iConnect) | 1045000 |
| School of Business | Dehradun | MBA in Digital Business | 1480000 |
| Lovely Professional University | Jalandhar | BBA+MBA | 800000 |
| Institute of Management Studies, NIMS University | Jaipur | MBA in Digital Marketing | 600000 |
| NIIT University | Neemrana | MBA in Digital Marketing | 1067000 |
| IISWBM | Kolkata | Post Graduate Diploma in Management | 255000 |
| Vidyalankar School of Business | Mumbai | Post Graduate Diploma in Management | 650000 |
| Amity University | Jaipur | MBA in Digital Marketing | 683000 |
| St Xavier’s College | Bangalore | PG Diploma in Management | 65000 |
These institutes offer curriculums that are based on a variety of platforms, including Google Search, Google Display, Facebook, YouTube, and others, to ensure that you are well-versed in all aspects of advertising and have access to the most up-to-date information.
Check here digital marketing courses, certifications, scope, degree & digital marketing colleges in India at https://www.shiksha.com/business-management-studies/digital-marketing-chp